Friday, September 30, 2011

AMA NAMES YUBA CITY PHYSICIAN AS A 2011 APP CHALLENGE FINALIST

AMA NAMES YUBA CITY PHYSICIAN AS A 2011 APP CHALLENGE FINALIST

CHICAGO – Today, the American Medical Association (AMA) announced that Christopher Genobaga, M.D., of Yuba City, Calif. is a finalist in the 2011 AMA App Challenge for his app idea that would allow surgeons to create an electronic surgery card listing the materials and devices needed for each surgery.

“Hundreds of physicians, residents and medical students sent us their ideas in the first-ever AMA App Challenge, and now AMA members have the opportunity to decide which ideas the AMA will develop as the next great medical app,” said AMA Chair-Elect Steven J. Stack, M.D.

Dr. Genobaga’s idea, the Mobile Surgery Card app, would allow surgeons to access and modify templates that list material and/or device preferences for a particular surgery through the creation of an electronic surgery card. Dr. Genobaga is an ob-gyn in private practice in Northern California.

“Mobile Surgery Card would easily fit into a surgeon’s pre-operative plan, as the card could be created during the patient’s pre-op visit,” said Dr. Genobaga. “My app idea would allow surgeons to create an easily accessible surgical preference card on their smartphone or tablet device. The card can be transmitted electronically to the operating room staff and shared with vendors to alert them to a patient's individual surgical needs.”

Earlier this year, U.S. physicians, residents and medical students were invited to submit their unique app ideas for a chance to have the AMA bring it to life. Out of the hundreds of submitted ideas, 10, including Dr. Genobaga’s idea, have been selected as finalists. AMA members can vote for one idea in the physician category and one idea in the resident/fellow/medical student category. One winner will be selected from each category.

The winners will each receive $2,500 in cash and prizes, plus a trip for two to New Orleans for the grand unveiling of their winning idea at the AMA’s semi-annual policymaking meeting in November. AMA members can vote for their favorite app idea until September 30, 2011, and winners will be announced in November.

For more information on the 2011 AMA App Challenge or to learn more about the other finalists’ ideas, visit www.ama-assn.org/resources/amaidealab/vote.shtml .